Uncover the key trends set to shape marketing, advertising, and business strategies in 2025 with our 2025 Trends Report.
As shifting demographics and the rise of AI redefine consumer expectations, brands will need to adapt to a landscape driven by intergenerational wealth transfer, sustainability, and technological breakthroughs. The evolution of commerce, streaming, and video advertising presents new opportunities to connect with audiences, while regulatory pressures around ESG demand greater transparency and responsibility. This report explores how brands can balance innovation with authenticity to navigate the challenges and opportunities of the year ahead.
This trends report does not intend to be exhaustive, instead, it highlights the key trends we believe marketers, agencies and consultancies should focus on to ensure we futureproof our brands and ultimately continue to drive sustainable growth in a rapidly evolving landscape. We have set these trends within the 4 quadrants of Total Media’s Agency experience framework. Our interconnected approach to delivering sustainable growth for our clients through best-in-class business diagnostics, human understanding, behavioural activation and effectiveness solutions.
Download the report now to stay ahead in 2025.