The Rise of AI in the Beauty Industry
The Pareto Principle and the battle between brand loyalty and broad reach
The Recent Ban of Harmful Gender Stereotypes in the UK
What FMCG brands can learn about new product development from the Hook Model
Should I stay or should I go – how can theories of the status quo help us to understand where Brexit may head?
Do ads really benefit from being honest?
Our day at the PPA Festival
Will Facebook’s ‘clear history’ clear the air on user privacy?
The future of interactive content: gimmick, or sign of things to come?
Nothing to sniff at – the power of scent on human behaviour
Total Media celebrates 11 years of IPA CPD Gold award
Behaviour meets Data in a 24 hour challenge…
Does commercialisation take priority over values?
Are our content habits becoming more than an obsession?
Total Media wins £3 million media account for pet food manufacturer Freshpet
The emotional impact of brand purpose
Is trust in advertising dead?
Targeting customers by personality traits
Total Media included in The Sunday Times HSBC International Track 200 for the fourth year running
Dancing Queen: a biometric experiment