How did you get into the role at TM?
It was at the recommendation of my sister and best friend who are also in the industry. I wanted a career change from working as a freelance recording engineer in the music industry and advertising seemed like an exciting change that played on my creative and client facing skills. I also worked for many years during college, university and between recording sessions as an Office Manager and PA, so my admin and organisational skills were second nature.
Typical Day as a Digital Display Executive
8.15am When moving flats over a year ago I chose a place within a few miles of the office so that I could walk or cycle to work. I was fed up of relying on transport that invariably had delays. So now I enjoy a good 40 minute walk to wake me up and keep me healthy and calm.
9am I don’t like to eat as soon as I wake up in the mornings so I have my breakfast at work. I normally like to have a healthy start to my day with scrambled eggs or porridge, but today I have a Media Owner coming in to present to my team and they have brought in some cheeky breakfast – bacon rolls and croissants! My team need to have frequent meetings with Media Owners to learn about what innovative services their company provide. This keeps us up-to-date with how advertising technology is progressing and what new opportunities there are to further develop our clients advertising campaigns.
10am After catching up on my emails I look at my to-do list and calendar and see what work is top priority for the day. My job requires a lot of reporting so most days I have at least one weekly report to produce. Today I have one for our new energy drink client ‘Carabao’. This is quite a large report that requires me to receive engagement metric updates from multiple Media Owners, so I need to chase them for their reports whilst downloading data from DoubleClick and re-formatting it all to fit into my report template.
11.30am As I’ve become more experienced in my role, I have been given greater opportunities to become more client facing: today I have a weekly call with The Folio Society where I take them through the latest report and explain the progress of the current campaign. I enjoy this part of my job as it challenges me, puts me on the spot and makes me learn very quickly. It’s also an excellent opportunity to showcase our successes and to take a deep look into the data to determine not just ‘what’ happened, but spot the trends that may hint to ‘why’ it happened.
1pm A wonderful perk of the job is to be taken out to lunch by Media Owners. This helps for building strong relationships, which is very important as it can ultimately mean the difference between running a good campaign or an exceptional campaign. Good relationships ultimately allow us to work very closely whilst also providing the comfort of knowing the campaign is in the good hands of people we know we can rely on.
3pm Our agency provides a lot of training into the various elements of advertising, which is excellent for educating us in different teams services and giving us a holistic view of media. As we are a Behavioural Planning Agency, our Behavioural Planner Will keeps us informed of all the fascinating ways our minds work, how such psychology gets used in advertising and how we as an agency can incorporate that into better media planning.
4pm My job entails planning as well as buying online advertising space. I frequently get new briefs through from clients, many from book publishers. I love this part of the job as it really allows me to use my creativity to compose exciting and innovative proposals. It’s always so rewarding when I recommend a Media Owner we haven’t used before and the client loves the idea and signs the budget off!
6pm Our contracted day finishes at 5.30pm but I rarely finish on time. I just can’t help squeezing in a few extra tasks to help myself for the next day! Once satisfied, I try to drag myself to the gym a few times a week – I have to work off the breakfasts and lunches somehow!