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A day in the life of a… Content Editor

Thursday 19th October

Ever wondered how a Content Editor spends their day? Or ever wondered what the heck it is a Content Editor even does? Fear not, we’re on hand to provide you with all the information you need to know. Our Content Editor, Sean, discusses how he got into media and his average day in the office – although as we all know, no two days are the same in the agency game!

How did you get into the role at TM?
After studying at university, I worked as an intern for a range of companies – all of these roles involved content, writing and design in some form. I wanted to move into a role where I could have a more creative and varied day-to-day whilst learning and growing my skills too. I stumbled upon the role of Digital Creative Assistant at Total Media and felt that this encompassed what I wanted to do. I have since become a Content Editor.

I got introduced to overnight oats earlier this year and have pretty much had it every day since, so I usually venture through my emails over that delicious agreement which forms between oats, banana, honey and dark chocolate chips. I also check through our client’s social media accounts and analytics to see how the posts have performed from the night before. As a content editor, my tasks change a lot day-to-day so I usually write up a list of to-dos.

I try to dedicate a good chunk of the morning to any writing tasks I have. Some examples of tasks include writing blog posts, recipe and product copy. I’m usually equipped with some research prior to writing such as keyword volumes and more recently, personality and audience traits; this is research from machine learning which provides me with an idea of the type of language people are using and emotions people are experiencing when discussing the topic I’m writing about. If I need to update and refresh copy I use Linkdex to check out where we’re positioned for certain keywords and target the copy accordingly.


I have most of my client calls around midday. Here, I’m usually providing the client in question with an update on content being created, performance of creative and trends which leads on to suggestions and discussions around the ongoing content calendar. After the call, I usually make notes on the changes and updates discussed before checking over my emails and heading off to lunch.

I try to get out as much as I can over lunch. Luckily, Kensington is home to a number of beautiful spots – you’ll usually find me wandering through Hyde Park listening to a podcast or some absolute bangers.

I try to dedicate the few hours after lunch to any design tasks I have on. I create images and all sorts of design for social media over Facebook, Twitter and Instagram. I also use this time to experiment with new approaches to design whether that’s sparked by new trends found on social media through Pulsar or through new features introduced to the platform. I also keep an eye on what’s trending just in case there’s potential for a piece of reactive content.

The latter part of the afternoon is usually blocked out for any reporting tasks or editing off the back of feedback from the client. I use Google Analytics to report on on-site content and pulsar to report on any social media activity. If the client feedback is all cleared I upload the content along with correct meta-titles and meta-tags.

I wrap up my day by writing up and checking that all social media posts for the evening are scheduled in for the correct time. I take one more glance over my emails and usually get to head off when the office closes at 5:30.

Article Written by

Sean Kerwick

Content Editor, Total Media

Sean is a content editor working across copywriting, design and strategy on the Organic team.

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