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A day in the life of an… Earned Media Assistant

Wednesday 12th October

Ever wondered how an Earned Media Assistant spends their day? Or ever wondered what the heck it is an Earned Media Assistant even does? Fear not, we’re on hand to provide you with all the information you need to know.

Our Earned Media Assistant, Reece, discusses how he got into media and his average day in the office – although as we all know, no two days are the same in the agency game!


How did you get into your current role at Total Media?
After working in legal administration for a year, I decided I wanted to do something a little more creatively fulfilling. Surprisingly, I managed to find myself an internship at a branding agency with no degree or experience, and worked odd jobs and internships from there to build up my experience. After two years of interning in probably every job under the sun, from literary publicist to children’s book editor, I decided to go after something full time, and was lucky enough to come across the position at Total Media while trawling through online job boards.

Reece’s typical day as an Earned Media Assistant
6am Living in the sticks means a 6am wake up every day, and even though the most newsworthy thing that ever happened there was a man attacking a goose with a crossbow, I at least get a seat on the train every morning.

9am Mark Twain once suggested that if you eat a live frog first thing in the morning, then nothing worse will happen to you for the rest of the day – it’s a pretty clever metaphor for getting the hardest part of the day over and done with, so I ignore that and make tea before I do anything else. I’ll spend time reorganising my to do list and checking my emails, since my task load can change dramatically from day to day it’s important to make sure I’m prioritizing as much as possible.

10am When I’ve got everything planned for the day and I’ve started to cross tasks off my to do list, I try to take Mark’s frog advice and get the hardest thing out of the way as soon as possible. After this, I’m free to enjoy the tasks I have left over without the worry of a difficult task hanging around my neck. Today I have an article to write for a client, influencers to book for our ongoing blogger outreach campaign, as well as wireframes to mock-up for an upcoming app redesign project.

1pm There are two types of people – people who see High Street Kensington as a vibrant place to spend a lunch time, and people like me who try desperately not to get knocked over by bag-on-wheels wielding shoppers and people riding penny-farthing bikes (true story). There’s a lot to do in the area, but I mostly spend lunches in the sun with a book.

3pm Total Media offers a lot of training, and today it’s an introduction to Neuroscience. Not only did I learn a lot of useful information, like the scientific difference between a feeling and an emotion, and how this is used to influence media consumers, I also learned that I’d been using the word ‘neuroscience’ in the completely wrong context for 22 years.


5pm When it gets to 5pm, I start tying up loose ends and making sure I’ve got back to clients and anyone I need to reply to. I’ll try to organise my to do list for the next day, but I usually remember that it’ll probably all change by the time I get in tomorrow.

Article Written by

Reece W

Organic Account Manager, Total Media

Reece joined Total Media in 2016 and works as an account manager on the Organic team, with a focus on UX/UI & Influencer marketing.

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