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[Event] Celebrating Female Entrepreneurs in Media, Communications and Brand

Wednesday 18th October

My name is Unice Malembeka, 57, and im married to Michael Nosiku,70. My husband is a farmer. We got married when I was 15 years and had my first child when I was 16 years. Together we have seven children. I dropped out of school in grade 5 when I was 11 years old. Six of us live in a 2 bedroomed rented house in Zambia compound Kafue Zambia. I’m the chairlady for Tujatane women’s credit group and I have been with the group for a year now. Tujatane mean let’s cooperate. I’m in mwakhoza and I got a K2, 000.00 (£160) loan and make a profit of k200.00 (£16) per week. I’m in my third cycle, in my first cycle I got a loan of k700.00 (£57) and made a profit of k100 (£8) per week. I sell kapenta, small dry fish, spices and other traditional foods. I have no major challenges in running my business, since I have been in this business for 30 years. Working with my fellow women has taught me problem solving in a large group and the importance of cooperation. When I started running my own business, my husband was not very happy as he thought that I was challenging his position as the provider of the family. After witnessing my achievements he is now supportive. Running my own business and earning my own income gives me happiness in knowing that my family have eaten well due to my hard work. Thank you microloan foundation for assisting we the women of Kafue for boosting our business with capital and giving us the whole loan amount with deducting the service fee.

With individual charitable donations falling year on year, businesses and charities working together has never been more important or relevant.

Total Media’s chosen charity, MicroLoan Foundation (MLF), is staging a series of events called Celebrating Female Entrepreneurs, and we are proud to announce that we will be sponsoring MLF’s Media, Communications and Brand event on 21st November.

The event, moderated by ‘brand guru’ Rita Clifton CBE, will boast an all-star panel, where leading experts will share their personal experiences of being a woman in business, plus their top tips for professional success.

With a panel featuring Allegra McEvedy MBE, writer, broadcaster and Co-founder of LEON; Lucy Ward, Creative Director at Trouva; Shruti Malani Krishnan, Co-founder of Powr of You; Marjella Alma, CEO & Co-founder of Datamaran and Emma Kane, CEO of Redleaf PR, delegates not only have the chance to hear from these inspirational leaders, they also have the opportunity to meet, network and learn from some of the leading innovators in the media, communications and brand industries.

Fancy coming along? You can book your tickets here. Tickets cost £45 and because the entrepreneurs have generously donated their time for free, the money will be channelled directly back into the charity. Your contribution will help to provide a woman living in poverty with a loan and training to become an entrepreneur and start earning an income – and what could be more empowering than that?

We look forward to seeing you there!

A bit about MicroLoan Foundation: MLF is a small, but perfectly formed charity that works with women in sub-Saharan Africa to bestow all the skills and tools they might need to start a small business. MLF provides long term support to help them to become self-sufficient for their daily needs. As a result, over time the money they generate from their own efforts helps to provide food security, better housing, access to healthcare, and an education for their children. If you would like to know more about MLF or have any questions, please do not hesitate to get in touch with Hannah Ronald at hannah.ronald@mlf.org.uk.

As an aside: As the behavioural media planning agency, we would be remiss if we didn’t provide you with one essential, behavioural-based insight: Did you know that when you make a donation to charity, your brain acts in a similar way to when you receive a hug from a loved one or eat chocolate?

In a study on charitable giving, researchers using fMRI technology found that when people donated to a worthy cause, the midbrain region of the brain lit up. This is the area of the brain which is responsible for our cravings and pleasure rewards, showing the link between charitable giving and pleasure. So, book your tickets folks!

 

Article Written by

Emma Jeffers

Communications Manager, Total Media

A trained journalist by trade and a sci-fi geek by nature, Emma oversees marketing communications at Total Media.

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