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TM in the News: A gentle nudge over the green rubicon: How to change social norms and make your business greener

Tuesday 17th January

It’s something we’re all increasingly worrying about: the state of climate change and how we can begin to reduce our impact on the environment.

Recycle - Behavioural Nudges

According to a recent government report, 71% of the UK population are “very to fairly concerned” about climate change and the risk it poses on our health. However, what we believe, or how we feel, is rarely matched by our actions.

Writing for City A.M. our Behavioural Planning Director, Will Hanmer-Lloyd, looks at several behavioural techniques that could help nudge your co-workers into greener habits. Read Will’s full article here.

Article Written by

Emma Jeffers

Communications Manager, Total Media

A trained journalist by trade and a sci-fi geek by nature, Emma oversees marketing communications at Total Media.

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