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TM in the News: From reason to reaction: Trump election shows what happens when we feel threatened

Thursday 17th November

To the astonishment of many, last night Donald Trump won the presidential election.

Trump-Election-Emotion

Riding a wave of anti-establishment feeling, the republican nominate has blindsided pundits and the pollsters alike, leaving many to ask, how could a billionaire property developer – who has never served in public office – managed to become the US president elect?

Writing for Campaign magazine, Total Media’s Managing Director, Tom Laranjo, focuses on how Trump valued the importance of emotion over reason to correctly diagnose the emotional mood of a nation.

You can read the full article here.

Article Written by

Emma Jeffers

Communications Manager, Total Media

A trained journalist by trade and a sci-fi geek by nature, Emma oversees marketing communications at Total Media.

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