London 24th January 2017: Total Media, The Behavioural Planning Agency, today announces the promotion of Celine Saturnino into the newly created position of Chief Commercial Officer, with a remit to embed behavioural planning at the heart of media relationships in addition to leading the trading and investment strategy for Total Media Group.
In her new role, Celine will be responsible for delivering innovation in investment and operations across all media and platforms for all Total Media Group companies. She will ensure Total Media continues to achieve excellence in media relationships, delivering leading service and solutions to Total Media’s clients.
Celine Saturnino, Chief Commercial Officer at Total Media, said “It’s great to be working closely with our media partners to optimise our services, solutions and value for clients. Behavioural planning is a highly engaging prospect and will deliver new and innovative ways of activating media which we are excited to bring to market.”
Guy Sellers, CEO at Total Media, said “Behavioural planning is at the heart of our offer and Celine will be developing investment and trading strategies that places this approach at the core of our media relationships. This will apply to our international buying and any other partners. Celine has done a terrific job in improving operations as head of activation and we now want to extend the scope of her responsibilities to our general commercial performance.”