Prior to joining Blue 449 where he was Group Account Director in their insights and analytics department, Hanmer-Lloyd worked with Rory Sutherland during his IPA presidency to deliver his behavioural economics agenda. Whilst there he helped to put together industry reports into key areas of advertising including “Behavioural Economics: Red Hot or Red Herring”, “How share of voice wins share of market” and “Best practice in narrative reporting”.
The hire comes as Total Media continues its behavioural training programme for the entire agency. The training, which Hanmer-Lloyd will play a major role in delivering, will teach the agency about how to use the principles of behavioural economics, neuroscience and ethnology in media planning to create actionable insights for clients.
In addition to helping to educate the agency, Hanmer-Lloyd will be working across Total Media’s clients and will report into Total Media’s Chief Strategy Officer, Lucas Brown.
Speaking about the appointment Lucas Brown said, “I am really excited about Will joining us. His experience in and enthusiasm for behavioural planning will add further energy in our drive to put people’s behaviour at the heart of our clients’ thinking.
“In addition to Will’s client work and developing the agency’s knowledge in behavioural science, he will also develop new ways to better understand what powers people’s decisions in their selection of brands and using these techniques to enhance our planning process,” Brown added.
Will Hanmer-Lloyd said, “I am thrilled to join Total Media. I am passionate about understanding human behaviour and am delighted to join an agency where it will be the engine that powers all of their planning.
“As the developing worlds of neuroscience, behavioural economics and data analytics grow, I look forward to working with our clients and everyone here to transform the insights of these disciplines into innovative and effective media solutions. It’s an exciting time.”
Will’s appointment was exclusively reported by Europe’s biggest marketing magazine, The Drum.