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Young’s Seafood appoints Total Media, ending 18 years with MediaCom

Thursday 23rd August

We are very excited to announce we have been appointed by Young’s as their new media agency. As the behavioural planning agency, we are able to use our deep knowledge of audience behaviour to build a blended marketing channel approach and widely share Young’s vision of inspiring people to love fish.

The contract, which covers national broadcast and digital media buying, will aim to attract new consumers into the category, as well as inspiring lapsed consumers to explore different products within the Young’s portfolio.

We will be supporting the brand’s ambitious three-year growth strategy and focusing on strengthening Young’s position as the UK’s leading fish and seafood business.

Yvonne Adam, Marketing Director of Young’s, said: “It’s an extremely challenging time for brands to connect with consumers and in order to maintain our position as the UK’s leading fish and seafood business we needed to make a significant step change with our media buying.  Total Media’s deep knowledge of multiple channels and its approach to audience insight proved to us that they were the right team to work with.”

Tom Laranjo, MD of Total Media, added: “Gaining new customers in a crowded market is a challenge, regardless of brand prominence. Using the latest behavioural science and technology, Total Media will help Young’s maintain its position as market leader.”

Have a read of the full article in Campaign here.

Article Written by

Jess Huntrods

Marketing and New Business Assistant, Total Media

Jess is a History graduate who has moved into the world of media. She has recently joined the marketing team as a Marketing and New Business assistant.

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