Millennials prefer to be marketed with, as opposed to marketed at. They don't trust advertising, but they do trust their friends and their social connections. Therefore we needed to produce a strategy which would connect with them and provide social kudos for the audience to connect and share.
#YOGAMYWAY targeted Millennials and encouraged them to submit their selfies to become a part of a real-time ad on the ultimate backdrop: the UK's biggest indoor digital screen, MOTION@WATERLOO. We also got celebrities famed for their selfie exploits to get involved and share content.
Increase in consideration amongst Millennials
Increase in search volume
An analytically-minded strategist who likes to think laterally, while always remembering LA JOIE DE VIVRE!
Always put yourself in your clients' and their customers' shoes.
Practical, realistic and a complete music geek.
"Whether you think you can, or you think you can't, you're right" Henry Ford
Straight-forward, honest and always looking to understand what makes people tick.
Do the simple things brilliantly and always endeavour to understand what your clients want to achieve.