Audience research showed that when people saw the amount of choice that was available with Nakd bars, they were more likely to try them. And whenever people tried the Nakd bars, they always went back for more! In addition, the range of choice was expanding with flavours as diverse as Bakewell tart to rhubarb and custard, so there really was something for everyone.
We created Nakd's first ever edible billboard and #FindYourFave was born. A status poster site at Westfield London, which displayed 16 different Nakd bar flavours., encouraged people passing by the billboard to reach out and grab a snack to find their favourite Nakd healthy treat. While the edible billboard was erected, we amplified out the story to stimulate conversations in both social and the wider media.
Intent to purchase increase
Footfall for the week of edible wall
Increase in revenue from social MoM
Optimistic, curious (one dead cat is a price worth paying), loves country music (two out of three is OK).
Greatness comes from authenticity
Healthy appetite for any challenge be it media, the sporting arena and oh yes, not forgetting any food put in front of me!
There's no "one size fits all" media approach. Every strategy should be bespoke and specially created for that client, their market and audience.
Straight talking lover of all things media.
Born to negotiate unless her toddler is involved and then it's a losing battle.