Behavioural planning

Understanding how people really behave and its impact on media strategy is fundamental to business success. Using market leading behavioural insight and bespoke technology solutions, we deliver strategic planning for our clients to influence real customer behaviour.

Media planning and buying – the new way

Our approach to planning and buying media is unique. Rather than focusing on a traditional approach to media targeting such as demographics, we identify what influences audience behaviour and apply this to media targeting. This could be personality, emotion or other psychographic characteristics, for example, which are then applied to who and how we target across all media channels from TV, out of home, press, cinema, radio and audio, to search and social media.

User experience and optimisation

As a full-service media agency, we go beyond the media to ensure that the customer experience is optimised in every channel. Our team of experts in search engine optimisation (SEO), app store optimisation (ASO) and conversion rate optimisation (CRO) ensure that your media continues to deliver incremental business performance.

Data and technology consultancy

We offer a consultancy for brands looking for strategic and implementational support in the area of data and technology. You might be considering changing ad servers, looking for an alternative technology stack or wanting to understand how to better utilise your existing technology. Our team of data scientists and technologists can help you make the right choices for your business.

Our office locations

We have a great team of people working within our 3 UK offices, including our headquarters in London, Manchester and Birmingham. Being part of the Mediaplus group gives us access to a further 20 offices worldwide, enabling us to work on local to global campaigns.

Also sitting within our Total Media Group is our specialist behavioural consultancy Behave, located in London.

Take a look at all of our office locations for more details.

London background

Total Media

Agency hub in London helping brands realise their business goals through understanding behaviour

Running Total

Manchester based office delivering better performance through behavioural planning
TMC Birmingham skyline

Total Media Connect

Birmingham based office specialising in growing brands through behavioural planning

Total Mediaplus International

We work with the largest independent partner-managed media agency in Europe to grow international brands


Specialist behavioural science consultancy in London

See our work

See how behavioural planning can better your results