We are thrilled to announce we have been awarded the media account for Aqua Pura, the leading British natural mineral water brand, following a competitive pitch process.
Roxane UK purchased the Aqua Pura brand from Princes and took over its Eden Valley site in Cumbria during the second half of 2020. The site is situated between The Lake District and The Pennines, next to a designated EU Special Area of Conservation. As a result of the recent take over, Roxane UK will be placing a big focus on the Aqua Pura brand for 2021 and beyond, starting with this seven-figure sum campaign.
Alongside Refresh and Shoot the Moon, we will be handling Aqua Pura’s new product launches, including launching a brand new TV campaign in August 2021.
We will be using our behavioural expertise to lead Aqua Pura’s media, paid activity and influencer engagement, helping the brand to raise awareness of its sustainability credentials.
On this appointment our Managing Partner, Jamie Dunlop commented: “We are thrilled to be working with Roxane on such a brilliant brand that also aligns with our environmental ambitions. As the Behavioural Planning agency, Aqua Pura offers a really exciting challenge as the market needs and consumer behaviour continues to evolve. It’s great to be part of the team and we are really excited to get going.”
Carys Delve, Brand Manager for Aqua Pura, commented: “We have got a really exciting 2021 planned, with product development, new packaging and substantial eco-credentials so it was essential that we had a ‘family’ of agencies that can support us in meeting our objectives.”