We are excited to announce we have been awarded the multimillion media account for MG Motor UK, the iconic British motoring brand, after a competitive pitch process run by 23 Media Audits. We will be supporting MG Motor in its mission to grow market share and bring electric vehicles to the masses.
We will be using our behavioural expertise and insights to help increase MG Motor’s profile, particularly in the electric vehicles space, to increase new model sales, as well as significantly increasing awareness of the brand, products and the dealer network. We will be running media activity UK-wide across all channels including television, radio and social media.
On this appointment our MD, Tom Laranjo said: “We look forward to applying our expertise to help MG Motor achieve market share growth and to become famous as a leader in affordable electric cars. Using theories such as the tech adoption curve, we are confident that our strategy of building fame with a broad audience, and then more focused targeting to specific audiences when launching different models will drive immediate results.”
David Pugh, Marketing Director at MG Motor UK said: “MG is committed to the goal of ‘Electric for Everyone’ and we needed a partner to propel us on this journey. We were very impressed with Total Media’s approach and strategy. The quality of work and behavioural approach put us in an excellent position to drive nationwide growth and achieve our ambition of growing market share.”