Helping WorldFirst take on the big banks
Summary
Taking on the big banks, we ran innovative and relevant partnerships with the Times and LBC establishing the institutional credentials of WorldFirst to help them grow trust from 22% to 66% and increasing search volumes by 600%.
Challenge
WorldFirst needed to overcome the fact that many business consumers believe that emerging companies in the Fintech sector can be trusted to work in their interests, but often they can’t be trusted institutions as they don ‘t have the scale and size of traditional banks. WorldFirst therefore needed to build its institutional trust that they were a big enough and serious enough company to be trusted with SMEs international transactions.
Solution
To convey the size and importance of WorldFirst to help establish their institutional trust credentials we aligned with highly trusted, large media institutions. This included a partnership with the Times and Sunday Times called “Merging Markets”, where they contributed as a leading expert on a key topic to international SMEs, a LBC sponsorship of the business bulletin and a sponsored special report week with WorldFirst interviews around trading internationally.
Results
By building trust through association and context, World First grew trust (in dealing with my companies finances) from 22% to 66%, as well as the percentage of SMEs who felt they could make a difference to their business from 19% to 55%. This translated to a 600% increase in search for WorldFirst during the campaign.