We are delighted that specialist insurer Hiscox has appointed us as its retained media agency for brand advertising. Following a competitive pitch led by the AAR, we will be using our behavioural insights to help Hiscox achieve their ambitious growth plans.
Working alongside their newly appointed creative agency, Uncommon, we will manage planning and buying across all brand-building media. We will be employing a comprehensive range of behavioural analyses from audience insight and creative planning to precision targeting and advanced measurement.
Fiona Mayo, UK Marketing Director, Hiscox UK said: “Following a rigorous pitch process where we received some exceptional responses, we are delighted to have appointed Uncommon and Total Media as our new agency partners. Total Media impressed us with their strategic thinking and deep understanding of our niche audiences. We’re looking forward to working with both agencies.”
Tom Laranjo, CEO of Total Media added: “Hiscox is a brand in an ideal position to benefit from a behavioural driven strategy, and we’re really pleased that we’ve been chosen to help achieve its ambitious growth plan. With our range of skills in behavioural understanding, creative planning, and precision targeting, we’re confident that we’ll be able to deliver great results and re-engage the brand in partnership with the Hiscox team.”
You can read more about our latest client win in Campaign.