Google marketing live
Google Marketing Live – Three Trends Changing The Way We Advertise
Beko
Running Total Media appointed as Beko’s media partner
cinema
Navigating cinema in the age of attention
Pregnant then Screwed: Fostering gender diversity
Pregnant then Screwed: Fostering gender diversity to create an inclusive workplace
career
How I restarted my career by conquering my automatic negative thoughts (ANTs)
Rabbit R1
The Rabbit R1 & its potential impact on digital media consumption
London street at Christmas time
Christmas Come Early: Why the cost-of-living crisis means Christmas ads are earlier than ever
radio
Understanding left and right brain principles is the key to effective radio campaigns
Total Media wins E.ON media account
Total Media wins E.ON UK media account as part of Mediaplus
Taylor swift album cover
What can brands learn from Taylor Swift’s search campaign?
black bear pictures
Total Media wins Black Bear UK media account
Gen z
How to target Gen Z via search
Total Media office
Announcing our new board
work experience
How we’re making work experience more accessible
SEO and PPC campaign
How to incorporate SEO in PPC campaigns to drive greater results
Green team
How our Green Team helped to rejuvenate a green space in London
Total Media values relaunch day
Total Media Values Relaunch Day 2023
the human factor whitepaper
The Human Factor – Behavioural Planning for Marketers
AI avatar
How brands can use AI Avatars to transform their video content
Total Media wins Hiscox
Hiscox appoints Total Media as its media agency
employees posing with platnium CPD certificate
Celebrating Platinum CPD status: The key to successful training
Graphic of Q2 trends
Q2 media trends that show no signs of slowing down in 2023
Content
10 ways to make your content stand out during the rise of AI
Gen z
Gen Z : The myths, the legends and beyond
woman searching google on tablet
How Google’s use of AI has impacted SEO
purpose marketing
What is purpose-driven marketing and is it the future?
Scholl
Total Media wins Scholl media account
earth day presentation
Earth Day : How we look to reduce our environmental impact
Man searching on phone
How to reduce your PPC ad spend through Total Search
Dynamic ads targeting a woman
How the fall of personalisation led to the rise of dynamic ads
Abel & Cole: How B Corps working together can drive results
ai shaking hand
What have Q1 media trends taught us about 2023?
Bucket of beer in ice
Advertising Alcohol – the Do’s, the Don’ts and the Maybe’s
ESG
How our ESG teams play a vital part in our company culture
customer reviews on a laptop
How to grow your business’ reputation and sales with customer reviews
AI
How AI is making Google search more natural and intuitive
Digital shopfront
What is the digital storefront and what does it mean for advertisers?
social media as service
How social media is being used as a service
AJ Bell
Total Media wins AJ Bell’s media planning & buying account
tv advertising
TV advertising in a cost of living crisis
electric car
How automotive brands are adapting to a period of uncertainty
Media
What does media measurement look like in the era of consent?
web
What is Web 3.0 and how does it impact search engines?
Tech giant slowdown
What caused the ‘Tech Giant Slowdown’ and what does it mean?
Haarlem meat ban
Is Haarlem’s ban on advertising meat a glimpse into the future of OOH?
zero click search
How zero click search can help challenger brands compete against market leaders
How will Google’s multisearch technology change the way we search?
training
We recognise the power of internal training and you should too!
Google
Guide to Google’s ‘Helpful Content’ Update
Instagram
How is the ‘copycat effect’ impacting Instagram?
CPD
Total Media Holds CPD Platinum Status 9 Years in a Row
OOH
OOH is getting back on track – are you on board?
DCM
DCM Upfronts 2022 – Why brands should get a ticket to cinema’s comeback show
cookies
Looking beyond cookies: the potential solution and how it improves user privacy
Madfest
MAD//Fest 2022: key takeaways from one of the UK’s leading advertising and disruption festivals
Deliveroo
Deliveroo are now taking orders for ads – what does this mean for you?
weare8
WeAre8 – Meet the social platform with a difference
Elizabeth line
The Elizabeth line: a look into the current OOH landscape
ITV Showcase: The latest innovations from ITV you need to know
Channel 4
Channel 4 promises to “level up” in a bid to evade privatisation
What Does A Post-Cookie World Mean For Data Analysis?
GA4 Guide : Here’s what you need to know
Abel & Cole
Total Media wins Abel & Cole
YWF
Our award winning partnership with Young Westminster Foundation
Total Media office
Tom Laranjo becomes CEO of Total Media London
carbon neutral
Total Media becomes first independent media agency to offer carbon neutral media campaigns
family policies
Our new family friendly policies
This week in broadcast: the Academy Awards, Diversity of Directors and LGBTQ+ month
B Corp
B Corp and Beyond
SVOD
Jolly good shows: why US audiences crave British content on SVOD
Channel four
This week in broadcast: discrimination within the industry, avoiding the term B.A.M.E, and the lack of diversity in French cinema
Danish girl
This week in broadcast: Eddie Redmayne’s regret, BARB’s viewing figures, the Super League’s move and maternal mental health
tesco advert
This week in broadcast: Tesco’s Christmas ad, Netflix’s top 10, C4’s “Unapologetic” and more…
Balancing fatherhood & work
fossil fuel
This week in broadcast: Foreign-language films, fossil fuel advertising, ITV deals and more…
Netflix
This week in broadcast: COP26, Joe Lycett, Netflix’s viewing figures and the class pay gap
red sneaker effect
10 Media Planning & Buying Behavioural Biases: Red Sneaker Effect
10 Media Planning & Buying Behavioural Biases: Costly Signalling
mere exposure
10 Media Planning & Buying Behavioural Biases: Mere Exposure
Halo effect
10 Media Planning & Buying Behavioural Biases: Halo Effect
group viewing
10 Media Planning & Buying Behavioural Biases: Group Viewing
social proof
10 Media Planning & Buying Behavioural Biases: Social Proof
Confirmation bias
10 Media Planning & Buying Behavioural Biases: Confirmation Bias
fresh effects
10 Media Planning & Buying Behavioural Biases: The Fresh Start Effect
context
10 Media Planning & Buying Behavioural Biases: Importance of Context
SEO
SEO 101
Fundamental Attribution Error
10 Media Planning & Buying Behavioural Biases: Fundamental attribution error
SEO
The Importance of Image Optimisations on SERP
Google core vitals
Google’s July 2021 Core Update: Everything you need to know
mad fest
Nothing great comes without risk – my day at MAD//Fest
diverse
Our commitment to fostering a diverse and inclusive environment
Plastic bag charge
Why increasing the plastic bag charge won’t be enough to reduce consumption
Social media
The addictive drug known as social media
NFT
Why NFT’s will form part of your brand marketing strategy in the near future
Aqua Pura
Total Media wins Aqua Pura
Voice search
How to optimise for voice search
covid acts of kindness
Covid acts of kindness through a behavioural lens
B Corp
Total Media becomes first UK independent media agency to achieve B Corp status
Man bites dog
Man bites dog: A behavioural view of April’s news
radio
The working from home audience: how do radio listeners feel about post-lockdown?
Google core vitals
Google’s 2021 Core Web Vitals Update: What does it mean for your business?
OCD
The Secret Illness: The Reality of OCD
Man bites dog
Man bites dog: A behavioural view of this month’s news
Broadcast media
The value of broadcast media in a post-lockdown world
news publishers
Australia’s landmark legislation highlights why news media is valuable to us all
Media consumption
What will be the long term Covid-19 effect on media consumption?
CAN
Why Total Media has joined the Conscious Ad Network
Man bites dog
Man bites dog: A behavioural view of this month’s news
Digital Marketing Mythbusters
Digital Marketing Mythbusters part four: Competitor bidding
COVID
Why the NHS vaccine ad misses the mark
Digital Marketing Mythbusters
Digital Marketing Mythbusters part three: Building audiences and audience strategy
MG Motor
Total Media wins MG Motor UK
Digital Marketing Mythbusters
Digital Marketing Mythbusters part two: Frequency capping on Facebook and other social media
Digital Marketing Mythbusters
Digital marketing mythbusters part one: addressing the most common industry misconceptions
YuMOVE
Total Media wins Lintbells’ YuMOVE media account
Total Media office
Celine Saturnino becomes Total Media’s first chief operating officer
Total Media launches BritBox’s Spitting Image with new mobile format
Behave! - Our Behavioural Science Podcast
Growing a relatively unknown app into the fastest growing social platform in the world
Broadcast
Broadcasters must promote social change
Black history month
How we marked Black History Month
New York
I watched 7 series of Mad Men in a month, but did I learn anything?
Festive shopping
Covid-19: How will it affect this year’s festive shopping period?
Black lives matter
Introducing our Diversity & Inclusion Council
LOI
The Land of Independents
Netflix
Why Netflix is letting non-subscribers sample shows for free
Gaming in advertising
Level up your advertising: the growth of gaming
Thinkbox win
Total Media brings home two Thinkbox Awards!
cinema
Back to the big screen: the return of cinema
cinema
Lights, camera…and back to the action
media diversity
A call to young media professionals
Behave! - Our Behavioural Science Podcast
COVID-19: how brands can come out stronger podcast – part 4
Customer growth
When the bubble bursts, improved experiences will lead to customer growth
Behave! - Our Behavioural Science Podcast
COVID-19: how brands can come out stronger podcast – part 3
Behave! - Our Behavioural Science Podcast
COVID-19: how brands can come out stronger podcast – part 2
Behave! - Our Behavioural Science Podcast
COVID-19: how brands can come out stronger podcast – part 1
Contextual targeting
Contextual targeting in advertising: the benefits and limitations
mental health at work
Becoming a Mental Health First Aider
Social media
How is COVID-19 changing behaviour on social media for both brands and users?
How to stay motivated during isolation
behaviour change
COVID-19: How the media is driving behaviour change
print media
Is print media on the decline?
Behave! - Our Behavioural Science Podcast
Episode 8 of our behavioural science podcast
Total Media office
Total Media COVID-19 Update
Behave! - Our Behavioural Science Podcast
Episode 7 of our behavioural science podcast
Coronavirus
Coronavirus: the impact on the UK Media Industry
Shoppable ads
Shoppable Ads: Not All Journeys Are Equal
Behave! - Our Behavioural Science Podcast
Episode 6 of our behavioural science podcast
Cognitive biases
Why agencies need to understand the role of cognitive biases on decision making
Behave! - Our Behavioural Science Podcast
Episode 5 of our behavioural science podcast
Behave! - Our Behavioural Science Podcast
Episode 4 of our behavioural science podcast
Outreach
The Westminster Art Collective raises £19k for outreach youth work in the local community
Voice search
The New Age of Search
Behave! - Our Behavioural Science Podcast
Episode 3 of our behavioural science podcast
Cinema
Why cinema is seeing huge YoY growth despite increased competition from online streaming services and shifting consumer trends?
Total Media DeLonghi client - coffee machine image
Total Mediaplus wins De’Longhi’s UK media account
Behave! - Our Behavioural Science Podcast
Episode 2 of our behavioural science podcast
Behave! - Our Behavioural Science Podcast
We’ve launched a new behavioural science podcast!
Marketing trends to watch out for in 2020
Paying attention to attention: A tension in advertising
Are you awake? Why sleep is so important
Amazon Premier League
Amazon Premier League: what does it mean for advertisers?
London GDG Devfest 2019 highlights: new tech to check out before 2020
Making Big Data Useful
The rising popularity of podcasts
BritBox Unveils Agency Line Up
TM news round-up: September 2019
My year as a grad
5G: the shift to fifth gear
How tech will shape the FMCG landscape
How advertisements influence buying
TM news round-up: August 2019
Content Wars – the on-going battle between social media platforms for the attention of users
The Rise of AI in the Beauty Industry
TM news round-up: July 2019
The Pareto Principle and the battle between brand loyalty and broad reach
The Recent Ban of Harmful Gender Stereotypes in the UK
What FMCG brands can learn about new product development from the Hook Model
Should I stay or should I go – how can theories of the status quo help us to understand where Brexit may head?
Proud to be Independent
Do ads really benefit from being honest?
Our day at the PPA Festival
Will Facebook’s ‘clear history’ clear the air on user privacy?
The future of interactive content: gimmick, or sign of things to come?
Nothing to sniff at – the power of scent on human behaviour
Total Media celebrates 11 years of IPA CPD Gold award
Behaviour meets Data in a 24 hour challenge…
Does commercialisation take priority over values?
Are our content habits becoming more than an obsession?
Total Media wins £3 million media account for pet food manufacturer Freshpet
The emotional impact of brand purpose
Is trust in advertising dead?
Targeting customers by personality traits
Total Media included in The Sunday Times HSBC International Track 200 for the fourth year running
Dancing Queen: a biometric experiment
Graduate scheme insider