We’re thrilled to announce that the Independent film studio, Black Bear UK has appointed us as their media planning and buying agency following a competitive pitch.
In this partnership, we will be using our behavioural expertise to develop strategies based on scientific behavioural trends and deliver insight-led campaigns for Black Bear UK.
Black Bear UK is the newly launched UK distribution arm of Black Bear, one of the world’s leading independent studios, focused on creating premium content for a global audience while offering creators and filmmakers an unparalleled destination for creative collaboration.
Launching our partnership with the release of the brilliant Gamestop film, Dumb Money, we will manage an eight figure annual investment from Black Bear UK, which is set to release 10-15 wide release films annually, with a focus on commercial, genre and prestige titles for all audiences.
Throughout this partnership we will use our behavioural planning USP to deliver connection, cut-through, and drive cinema-going in an especially competitive entertainment space, working across their UK and Ireland markets and carrying out activity across all media channels, both traditional and digital.
Vicky Hine, SVP Marketing at Black Bear says: “We are excited to be working with Total Media to help us reach the right audiences for our diverse release slate, based on behavioural insights as well as traditional demographics. Throughout the pitch process, we were so impressed with the team’s expertise and fresh approach and look forward to a long-term and highly fruitful working relationship”.
Tom Laranjo, CEO at Total Media London says: “As a fellow independent company, we want to support Black Bear UK in challenging the monopoly by providing them with a behavioural insight-driven strategy that targets their key audience and delivers engaging campaigns. We look forward to the launch of Dumb Money this month and many more to come”.
Author: Jess Huntrods - Marketing and New Business Manager
