We focus on people, not profiles
We are experts in
We have over 37 years of experience, 120 media strategists, performance & brand specialists, media buyers and planners.
Using ethnography, neuroscience, behavioural economics and data analytics, we deploy a full range of research capabilities to deliver authentic, creative and effective media solutions that match the behaviour of real people.
Our focus on behavioural science ensures we are at the forefront of understanding how people make decisions and how we can influence those decisions to achieve our clients' business goals.
We deliver results…
Total Media is the only media agency built on the principles of Behavioural Science; from our people to our methodology to our use of technology. Today’s business environment is becoming increasingly challenging and disrupted and we can no longer rely on the traditional demographics to understand, identify and target people.
…through understanding people…
Whilst new technology, media and content solutions continue to emerge, none of these are being used to their full potential. Instead outdated socio-demographic filters and basic media usage “signals” continue to dominate the planning and buying process.
…to create effective media solutions
It is through our understanding of consumers; how they think, feel and act, that we are able to plan around people’s behaviours and influence them for the benefit of our clients. All of which enables us to help resolve the enormous array of business challenges that our clients face as a consequence of such disruption.