Listen now to the fourth episode of our behavioural science podcast Behave!, as created with Behave, our human insights consultancy.

In this episode, ‘the importance of price relativity for your brand’, author of The Choice Factory Richard Shotton, and Total Media’s Head of Behavioural Planning Will Hanmer-Lloyd, discuss the perception of value. They explain how brands such as Nespresso and Seedlip have capitalised on the behavioural bias of price relativity, which in turn has lead to them successfully charging 5-10x more than their competitors for their products!

Check out episode four, the importance of price relativity for your brand, here and don’t forget to subscribe for future episodes!

Jess Huntrods - Marketing and New Business Executive

Author:Jess Huntrods - Marketing and New Business Executive