At the top, where it should be:
We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Total Media team.
The role
The right candidate will take the lead on 2 to 3 well-known clients, ensuring that their experience of working with us is exceptional, and building a profitable and growing relationship. You will take responsibility for the ongoing delivery of robust media planning and buying that is effective and addresses the client’s needs. The clients are among the largest in the agency and have huge potential for growth and innovation, focused on the UK market. You will also have the opportunity to be involved in pitches for new business, approaching these with both a creative, strategic and commercial mindset.
What we’re looking for
- 3-4 years’ experience working in a client facing role at a media agency
- Knowledge of all media channels with a strong understanding of digital in particular
- Have proven experience in client and stakeholder management
- Strong presentation skills
- A passion for the media industry and interest in the main trends that help to inform your thinking and output
- Knowledge of media planning systems and research tools
- Excellent organisational skills to coordinate multiple omnichannel campaigns simultaneously
- Strong grasp of effectiveness principles and confidence in creating measurement frameworks
- A proactive attitude and growth mindset
- A team player whose values align with our agency culture
Key responsibilities
- Support the Business Director in ensuring a high-quality client service and planning and buying output.
- Day to day management of campaigns as the primary liaison between clients and channel specialists.
- Full oversight on the end-to-end campaign process from brief to strategy, planning, implementation, and measurement.
- Working closely with a strategist to develop the strategic approach and ensure this links back to the client’s needs and objectives.
- Working in collaboration with the internal activation teams (Broadcast and Digital) to ensure the strategy is delivered through best practice media planning and buying.
- Managing communication on campaigns across the clients to ensure that a consistent level of planning and service is achieved.
- Understanding what makes a great media campaign and inspiring others around you to deliver this.
- Being aware of the latest trends in media, digital data, insight and measurement.
- Playing a key role in new business pitches.
- Initially no line management responsibilities but this would be expected within year one.
- Contribution to the internal AD working group, helping to roll out agency initiatives.
