At the top, where it should be:
We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Total Media team.
The role
Reporting to an Account Director, you will work within the Digital Activation team, leading on omnichannel media and executional planning on the Epson Account. Your day-to-day will include leading both an Account Manager and Account Executive as you work together to creative innovative strategies to meet client objectives as well as suggesting optimisations and testing opportunities to consistently meet both media and business KPIs. You will be responsible for overseeing the activation of activity across Google (Search, Shopping and Performance Max) as well as social platforms as well as assisting in the planning and reporting of activity across both Programmatic and Retail Media.
What we’re looking for
- Hands on experience: in digital media with a proven track record across both Search and Social platforms with a willingness to expand their knowledge to other digital disciplines.
- E-Commerce expertise: Practical experience of working with Product feeds ad formats such as Google Shopping, Performance Max and Meta’s Advantage+ Suite.
- Performance specialism: Historic focus on optimisation towards metrics such as Revenue, CPA and LTV.
- Experience with bid and tag management platforms: such as Search Ads 360, campaign manager and Skai.
- Strong skills in managing time and tasks: you will be able to prioritise not only your own time but that of your direct reports across ad hoc, recurring and project-based tasks.
- Appetite for progression: not only of your client’s digital strategy through an inquisitive approach to test and learn but for your own career with a desire to progress into an Account Director position.
- Have the curiosity to learn about channels outside of your immediate specialism, whether across the wider digital ecosystem, or tapping into more traditional media executions in line with the client and team’s needs.
- Attention to detail: with a core focus on accuracy of data and verbal and written communications ensuring a high standard in all that you do.
- Collaboration: across the team and with wider departments to ensure that projects are completed to the best standard possible with multiple skillsets feeding in.
- Managing the lifecycle of the campaign: from creating responses to briefs with an integrated approach. To planning through media schedules, optimisation and reporting of campaigns and insightful analysis.
Key responsibilities
- Planning & execution: of effective strategies across media channels through the funnel.
- Line management of an Account Manager and Account Executive: involving delegation of tasks, quality checking output of their work, as well as supporting on their growth, training and developmental needs.
- Full funnel campaign operations: with the ability to connect the impact of various executions to the overall KPIs.
- Ensuring excellence: making sure that your client’s activity is set up to best practice and building and developing testing roadmaps all whilst ensuring timely financial reconciliations.
