In this episode, ‘Making or breaking a brand through expectancy bias’, author of The Choice Factory Richard Shotton, and Total Media’s Head of Behavioural Planning Will Hanmer-Lloyd discuss the significance of expectation assimilation, taking examples from brands including Nurofen and Coca Cola, they discuss how a consumer’s perceived view of a product will directly influence their experience, how much they spend and if they will buy the product again.
Check out episode six, ‘Making or breaking a brand through expectancy bias’, here and don’t forget to subscribe for more!
Author: Jess Huntrods - Marketing and New Business Assistant
