Pedro Martins hosts a conversation with Lea Karam, a Consultant at Behave, to find out how the Behave team grew an app into a social phenomenon.
Lea explains how Behave were able to uncover new audiences for an app by layering insights through a range of technology and bespoke tools.
Check out this episode of our behavioural science podcast, ‘Growing a relatively unknown app into the fastest growing social platform in the world’, here!