We’re excited to announce that Beko, the UK’s leading large home appliance brand, has appointed our Manchester office, Running Total Media to be its media partner following a competitive pitch. Running Total will assist Beko with their latest multi-channel reliability campaign, aiming to reach 48 million adults across the UK.
Worth over £2.4m annually and spanning across platforms including TV advertising, BVOD, social media, retail media, and activation, the campaign’s focal point will be around Beko’s unwavering commitment to reliability. Using bespoke audience segmentation insights, Running Total have devised a media approach for the campaign that heroes Beko as a reliable, high-quality brand, targeting those most likely to be in the market for a more premium Beko product.
While Beko already enjoys a significant market presence due to its competitive pricing and innovative products, the brand is now looking to grow brand consideration among non-users who are likely to purchase from Beko’s strong portfolio of premium products. The campaign aligns perfectly with Beko’s overarching goal of boosting sales and growing value share in the competitive market.
Marketing Director at Beko Plc UK & Ireland, Vijay Bhardwaj, said: “After the success of our previous campaigns, we are thrilled to be back on TV and digital media, showcasing our commitment to quality and reliability. At Beko, we believe in not just selling appliances but building consumer trust. This campaign reflects our dedication to designing and making products that make daily life easier, showcasing the meticulous testing that underscores the reliability of Beko appliances.”
Managing Partner and Co-founder at Running Total Media, John Marshall, said: “To be awarded Beko’s business, such a well-known brand in the domestic appliance sector, and after an extensive pitch process, caps a tremendous couple of years for the agency. We’re pleased as punch to be working with Vijay and his superb team and look forward to a longstanding relationship based on smart consumer insight and ongoing media effectiveness.”
You can read more about our latest win in Campaign.
Author: Jess Huntrods - Marketing and New Business Manager
