We are thrilled to have won the media account for Abel & Cole, the B Corp organic grocery delivery service, following a competitive pitch.
We will be using our behavioural expertise to drive brand and business growth for Abel & Cole, helping to encourage new customers to join their sustainable shopping community and make them the go-to environmentally friendly delivery choice.
Keep your eyes peeled for our campaign, which kicks off on 1st May across TV, radio, OOH, print and digital channels including programmatic, paid social and search.
On this appointment, Tom Laranjo, CEO at Total Media London said: “We look forward to applying our behavioural expertise to position Abel & Cole as the leading sustainable delivery option for consumers in the UK, building on the brand’s incredible growth, particularly since the start of the pandemic. At such an interesting time for the food delivery industry, which has evolved so much in the last few years, it’s an exciting brief and we are confident in our strategy to ensure Abel & Cole is perceived as the go-to environmentally friendly delivery choice.”
Catherine Peace, Head of Growth Marketing at Abel & Cole said: “Total Media’s behavioural expertise and their informed and intelligent plans to help us navigate today’s complex delivery market, made the agency the obvious choice to partner with. We’re confident that together we can continue the great momentum we’ve achieved in the last couple of years.”