Land of independents

2020 is proving to be the year of history making events and the coming together of 17 leading independent agencies is definitely another one. On 14th September 2020 The Land of Independents was born, representing the biggest collaboration between competing independent media agencies for as long as most of us can remember.

With independent media agencies having grown five times faster than the market in the past three years, there really is no better time to partner with an independent agency, and The Land of Independents demonstrates that.

For us, it represents everything that puts the independence in indie’s – strong entrepreneurial spirit, substantial collaboration, the will to do things differently, complete flexibility to drive innovation, and putting clients at the heart of everything we do. It’s a real honour to be involved with The Land of Independents campaign to see what is possible through collaboration, all done remotely with a big group of people, some of whom that have never met.

Our CEO Guy Sellers is thrilled to be a part of this campaign, commenting “I’ve been fortunate enough to be involved in The Land of Independents campaign since the idea inception, and I can honestly say it’s been a privilege and a joy to come together with all the fellow independent leads. We are delighted with the outcome and look forward to welcoming visitors to The Land of Independents.”

To read more about The Land of Independents and Total Media’s involvement please visit the website. Be sure to also keep an eye out for the beautiful creative work Creature put together to bring this campaign to life across OOH, print and digital.


Land of Independents
Land of Independents Land of Independents

Celine Saturnino - Chief Commercial officer

Author:Celine Saturnino - Chief Commercial officer