We are excited to announce we have been awarded the multimillion-pound media account for YuMOVE, the UK’s leading veterinarian joint supplement brand, after a competitive pitch against four other agencies.
As a market leading brand in the UK devoted to animal welfare, YuMOVE are experts in producing sustainably sourced joint supplements for dogs, cats and horses across the world that support joint mobility and a healthier, happier life.
With a goal to grow their base in both the UK and US, we will be working closely with Modco in the US, part of the Total Mediaplus International network of independent agencies, to provide a fully integrated solution for YuMOVE. We will be using our behavioural expertise to increase audience penetration and drive new audiences to purchase YuMOVE products in the UK, alongside establishing and growing the brand in the US.
Thrilled to be welcoming YuMOVE to the Total Media Group, our MD Tom Laranjo commented: “We look forward to applying our behavioural expertise to both develop YuMOVE’s audience further in the UK and fuel its US growth. Working with such an innovative and exciting brand, we are confident we will drive global awareness and sales through leveraging behavioural insights to educate and inspire its audiences.”
On the appointment, Andrew Smith, Global Marketing Director at YuMOVE, said: “Total Media impressed us with an informed and intelligent strategy to help us achieve our goal of increased UK penetration and achieving significant development in the US. The strength of their behavioural insight, research and the experience made them the perfect partner of choice as we continue our growth trajectory.
You can read about this win in Campaign.