We are delighted to announce that De’Longhi has awarded Mediaplus its EMEA media account, with Total Mediaplus running its UK operations.
After a multi-stage and extensive six-month selection process, the final phase of the tender was among three international agencies working on four main countries approach. However, we came out on top, impressing De’Longhi with an innovative strategic approach, passion for the brand and high level of digital expertise.
We will be handling the strategy, planning and purchasing for De’Longhi, and their company brands including Kenwood and Braun household.
On this appointment, our CEO, Guy Sellers commented, “The De’Longhi win is a great outcome for Total Mediaplus, our JV with Mediaplus International. The skill sets and reach of this strong international offer are opening doors, of which this is the latest example.”