Back to the blog

TM in the News: Tom Laranjo appears on BBC4 to discuss how advertisers avoid fake news sites

Monday 9th January

With the issues surrounding Facebook’s fake news stories scandal, and the increasing appearance of other fake news sites popping up across the internet, there are new pressures on advertisers to ensure their content ends up in responsible, relevant environments.

snopes-fake-news-sites
BBC Radio 4’s consumer affairs programme, You and Yours, invited our Managing Director Tom Laranjo into the studio to discuss how advertisers can protect their content and what the huge consumer shift towards non typical news publishers, and user-generated content, means for the industry.

Tom appears on the show, alongside Campaign’s Head of Features, Nicola Kemp. You can listen to the interview segment from 33:25 onwards here.

Article Written by

Emma Jeffers

Communications Manager, Total Media

A trained journalist by trade and a sci-fi geek by nature, Emma oversees marketing communications at Total Media.

Liked this article? Let others know