April Fool’s Day has long been celebrated (since the Roman times, trivia fans!) and it’s the one day of the year where all bets are off. From the downright ridiculous to the intricately elaborate, pranks are played on unsuspecting folk, usually with hilarious consequences.
As you’ll know, at Total Media everything we do is based on real human understanding. And to craft the perfect April Fool’s joke – or any form of marketing communication – means you have to understand your audience, their behaviours, their motivations – essentially, what makes them tick.
We count down our top 3 April Fool’s Day japeries – in no particular order:
Finally we rather love this from the good old Beeb: April Fool’s Day: 10 stories that look like pranks but aren’t.