Danish girl
This week in broadcast: Eddie Redmayne’s regret, BARB’s viewing figures, the Super League’s move and maternal mental health
tesco advert
This week in broadcast: Tesco’s Christmas ad, Netflix’s top 10, C4’s “Unapologetic” and more…
Balancing fatherhood & work
fossil fuel
This week in broadcast: Foreign-language films, fossil fuel advertising, ITV deals and more…
Netflix
This week in broadcast: COP26, Joe Lycett, Netflix’s viewing figures and the class pay gap
red sneaker effect
10 Media Planning & Buying Behavioural Biases: Red Sneaker Effect
10 Media Planning & Buying Behavioural Biases: Costly Signalling
mere exposure
10 Media Planning & Buying Behavioural Biases: Mere Exposure
Halo effect
10 Media Planning & Buying Behavioural Biases: Halo Effect
group viewing
10 Media Planning & Buying Behavioural Biases: Group Viewing
social proof
10 Media Planning & Buying Behavioural Biases: Social Proof
Confirmation bias
10 Media Planning & Buying Behavioural Biases: Confirmation Bias
fresh effects
10 Media Planning & Buying Behavioural Biases: The Fresh Start Effect
context
10 Media Planning & Buying Behavioural Biases: Importance of Context
SEO
SEO 101
Fundamental Attribution Error
10 Media Planning & Buying Behavioural Biases: Fundamental attribution error
SEO
The Importance of Image Optimisations on SERP
Google core vitals
Google’s July 2021 Core Update: Everything you need to know
mad fest
Nothing great comes without risk – my day at MAD//Fest
diverse
Our commitment to fostering a diverse and inclusive environment
Plastic bag charge
Why increasing the plastic bag charge won’t be enough to reduce consumption
Social media
The addictive drug known as social media
NFT
Why NFT’s will form part of your brand marketing strategy in the near future
Aqua Pura
Total Media wins Aqua Pura
Voice search
How to optimise for voice search
covid acts of kindness
Covid acts of kindness through a behavioural lens
B Corp
Total Media becomes first UK independent media agency to achieve B Corp status
Man bites dog
Man bites dog: A behavioural view of April’s news
radio
The working from home audience: how do radio listeners feel about post-lockdown?
Google core vitals
Google’s 2021 Core Web Vitals Update: What does it mean for your business?
OCD
The Secret Illness: The Reality of OCD
Man bites dog
Man bites dog: A behavioural view of this month’s news
Broadcast media
The value of broadcast media in a post-lockdown world
news publishers
Australia’s landmark legislation highlights why news media is valuable to us all
Media consumption
What will be the long term Covid-19 effect on media consumption?
CAN
Why Total Media has joined the Conscious Ad Network
Man bites dog
Man bites dog: A behavioural view of this month’s news
Digital Marketing Mythbusters
Digital Marketing Mythbusters part four: Competitor bidding
COVID
Why the NHS vaccine ad misses the mark
Digital Marketing Mythbusters
Digital Marketing Mythbusters part three: Building audiences and audience strategy
MG Motor
Total Media wins MG Motor UK
Digital Marketing Mythbusters
Digital Marketing Mythbusters part two: Frequency capping on Facebook and other social media
Digital Marketing Mythbusters
Digital marketing mythbusters part one: addressing the most common industry misconceptions
YuMOVE
Total Media wins Lintbells’ YuMOVE media account
Total Media office
Celine Saturnino becomes Total Media’s first chief operating officer
Total Media launches BritBox’s Spitting Image with new mobile format
Behave! - Our Behavioural Science Podcast
Growing a relatively unknown app into the fastest growing social platform in the world
Broadcast
Broadcasters must promote social change
Black history month
How we marked Black History Month
New York
I watched 7 series of Mad Men in a month, but did I learn anything?
Festive shopping
Covid-19: How will it affect this year’s festive shopping period?
Black lives matter
Introducing our Diversity & Inclusion Council
LOI
The Land of Independents
Netflix
Why Netflix is letting non-subscribers sample shows for free
Gaming in advertising
Level up your advertising: the growth of gaming
Thinkbox win
Total Media brings home two Thinkbox Awards!
cinema
Back to the big screen: the return of cinema
cinema
Lights, camera…and back to the action
media diversity
A call to young media professionals
Behave! - Our Behavioural Science Podcast
COVID-19: how brands can come out stronger podcast – part 4
Customer growth
When the bubble bursts, improved experiences will lead to customer growth
Behave! - Our Behavioural Science Podcast
COVID-19: how brands can come out stronger podcast – part 3
Behave! - Our Behavioural Science Podcast
COVID-19: how brands can come out stronger podcast – part 2
Behave! - Our Behavioural Science Podcast
COVID-19: how brands can come out stronger podcast – part 1
Contextual targeting
Contextual targeting in advertising: the benefits and limitations
mental health at work
Becoming a Mental Health First Aider
Social media
How is COVID-19 changing behaviour on social media for both brands and users?
How to stay motivated during isolation
behaviour change
COVID-19: How the media is driving behaviour change
print media
Is print media on the decline?
Behave! - Our Behavioural Science Podcast
Episode 8 of our behavioural science podcast
Total Media office
Total Media COVID-19 Update
Behave! - Our Behavioural Science Podcast
Episode 7 of our behavioural science podcast
Coronavirus
Coronavirus: the impact on the UK Media Industry
Shoppable ads
Shoppable Ads: Not All Journeys Are Equal
Behave! - Our Behavioural Science Podcast
Episode 6 of our behavioural science podcast
Cognitive biases
Why agencies need to understand the role of cognitive biases on decision making
Behave! - Our Behavioural Science Podcast
Episode 5 of our behavioural science podcast
Behave! - Our Behavioural Science Podcast
Episode 4 of our behavioural science podcast
Outreach
The Westminster Art Collective raises £19k for outreach youth work in the local community
Voice search
The New Age of Search
Behave! - Our Behavioural Science Podcast
Episode 3 of our behavioural science podcast
Cinema
Why cinema is seeing huge YoY growth despite increased competition from online streaming services and shifting consumer trends?
Total Media DeLonghi client - coffee machine image
Total Mediaplus wins De’Longhi’s UK media account
Behave! - Our Behavioural Science Podcast
Episode 2 of our behavioural science podcast
Behave! - Our Behavioural Science Podcast
We’ve launched a new behavioural science podcast!
Marketing trends to watch out for in 2020
Paying attention to attention: A tension in advertising
Are you awake? Why sleep is so important
Amazon Premier League
Amazon Premier League: what does it mean for advertisers?
London GDG Devfest 2019 highlights: new tech to check out before 2020
Making Big Data Useful
The rising popularity of podcasts
BritBox Unveils Agency Line Up
TM news round-up: September 2019
My year as a grad
5G: the shift to fifth gear
How tech will shape the FMCG landscape
How advertisements influence buying
TM news round-up: August 2019