Total Media Insights

The Recent Ban of Harmful Gender Stereotypes in UK advertising

What FMCG Brands Can Learn About New Product Development From the Hook Model 

Proud to be Independent

Do Ads Really Benefit From Being Honest?

Our day at The PPA Festival

Will Facebook’s ‘Clear History’ clear the air on user privacy?

Should I stay or should I go – How can theories of the status quo help us to understand where Brexit may head?

The Future of Interactive content: Gimmick, or sign of things to come?

Nothing to Sniff at – the Power of Scent on Human Behaviour

Total Media celebrates 11 years of IPA CPD Gold award

Behaviour meets Data in a 24 hour challenge…

Does Commercialisation Take Priority Over Values?

Are our content habits becoming more than an obsession?

Total Media wins £3 million media account for pet food manufacturer Freshpet

The Emotional Impact of Brand Purpose

Total Media brews beer to suit you!

Is trust in advertising dead?

Let’s put things into perspective

Targeting customers by personality traits

The growth of corporate social responsibility

The Dichotomy of Human Behaviour

To be or not to be… a clickhead. That is the question!

Fyre Festival: The Power of Influencer Marketing

The environmental impact on mental health

Total Media included in The Sunday Times HSBC International Track 200 for the fourth year running

FMCG trends to keep an eye on in 2019

Battle of the Christmas Ads 2018

Advertisers have their Christmas wishes answered with biggest ever Q4

A View on TFL’s Junk Food Ad Ban

Understanding Customers as People with Zappos

Total Media awarded Investec’s Corporate & Investment Banking and Wealth & Investment media accounts

Holiday Shopping Trends and Habits

Believe in something. Even if it means sacrificing everything.

Dancing Queen: A biometric experiment

Media, Mental Health & Me

Graduate scheme insider

Visual Search for e-commerce

Why maximising diversity is a business imperative as well as a moral imperative for the advertising industry

Building trust in Digital Advertising: Using integrity and insight to deliver better campaigns

Young’s Seafood appoints Total Media, ending 18 years with MediaCom

Total Media gets IIP Gold!

Why behavioural marketing is a win-win solution for businesses and consumers

“Behavioural Planning”: Lucrative Gimic or Effective System?

The human touch in programmatic

The future of behavioural targeting

Lessons for brands in how Southgate and Co changed perceptions

A great story always begins from it’s ending

Thinkbox’s Big Think and The Power of Context in Media 

From the big Smoke to a small barn – the diary of a media planner

A day in the life of an…International Account Manager

Cut To The Feeling: Music, Emotion and Media

What Should I Do on May 25th?

The Connected Home: Where Does Advertising Fit In?

Total Media wins Connected Agency of the Year

“Okay Google” – are you ready to tell us everything?

Augmented Reality in Marketing: Enhancing Brand Engagement

Total Media celebrates 10 years of IPA CPD Gold award

Neuroeconomic Mechanisms of Behaviour and Strategy Insights

AI Generated Content – Freaky or Fascinating?

The Experience Economy

Total Media Group and Serviceplan Group launch new joint venture, Total Mediaplus

Total Media wins Biddable Agency Led Campaign of the Year

Having your cake and eating it! The power of choice from a “working media mum”

Phone Life Balance

How brands are adapting to consumers’ healthier lifestyles

Premier League Rights- a new formation?

‘’Have you heard about that brand!?’’

What’s the point in targeting millennials?

My experience: networks vs independents

The enigmatic allure of reality TV

Publishing Week: Putting the spotlight on innovation and digital growth

Holidays are coming: our run down of the best Christmas ads

Emotions aren’t just for Christmas

Get the look instantly: how using visual search and improving ux can boost sales

Diversity and inclusivity in media – how to affect positive change

Programmatic is not all about data

A day in the life of a… Content Editor

[Event] Celebrating Female Entrepreneurs in Media, Communications and Brand

Harness the power of podcasts

Disney & Chill? What the new PVOD service means for Netflix and the industry

Influencer marketing – what brands need to know

Media Owners: Friends or Foes? Partners or suppliers?

AI and personalisation: a marketer’s dream?

TV versus S-VOD – Who’s going to come out on top?

Beating the cognitive shortcut: How cognitive biases can be the route to marketing success with the use of Dynamic creative

Alexa, Take me Home.

Behaviour-driven moments

Ramp up your advertising know-how – taking the IPA’s Foundation Certificate

Hello again, Moto

Moving from behavioural targeting to targeting behaviour

Reaching millennials and younger audiences

Haters gonna hate?

International Women’s Day: 10 lessons from a working parent

Cultural peculiarities and media planning

A day in the life of a… Media Assistant

TM In The News: My Media Week by Lucas Brown

Trust and traditional media

A day in the life of a… Broadcast Buyer

Giving something back: two days volunteering at Crisis for Christmas