Total Media Insights

AI Generated Content – Freaky or Fascinating?

The Experience Economy

Total Media Group and Serviceplan Group launch new joint venture, Total Mediaplus

Having your cake and eating it! The power of choice from a “working media mum”

Phone Life Balance

How brands are adapting to consumers’ healthier lifestyles

Premier League Rights- a new formation?

‘’Have you heard about that brand!?’’

What’s the point in targeting millennials?

My experience: networks vs independents

The enigmatic allure of reality TV

Publishing Week: Putting the spotlight on innovation and digital growth

Holidays are coming: our run down of the best Christmas ads

Emotions aren’t just for Christmas

Get the look instantly: how using visual search and improving ux can boost sales

Diversity and inclusivity in media – how to affect positive change

Programmatic is not all about data

A day in the life of a… Content Editor

[Event] Celebrating Female Entrepreneurs in Media, Communications and Brand

Harness the power of podcasts

Disney & Chill? What the new PVOD service means for Netflix and the industry

Influencer marketing – what brands need to know

Media Owners: Friends or Foes? Partners or suppliers?

AI and personalisation: a marketer’s dream?

TV versus S-VOD – Who’s going to come out on top?

Beating the cognitive shortcut: How cognitive biases can be the route to marketing success with the use of Dynamic creative

Alexa, Take me Home.

Behaviour-driven moments

Ramp up your advertising know-how – taking the IPA’s Foundation Certificate

Hello again, Moto

Moving from behavioural targeting to targeting behaviour

Reaching millennials and younger audiences

Haters gonna hate?

International Women’s Day: 10 lessons from a working parent

Cultural peculiarities and media planning

A day in the life of a… Media Assistant

TM In The News: My Media Week by Lucas Brown

Trust and traditional media

A day in the life of a… Broadcast Buyer

Giving something back: two days volunteering at Crisis for Christmas

Game theory meets media planning

Total Media appoints Celine Saturnino as Chief Commercial Officer

TM in the News: Trump’s inauguration: the behavioural signals

TM in the News: A gentle nudge over the green rubicon: How to change social norms and make your business greener

CES 2017 – My Top 3 Tech Innovations

TM in the News: Tom Laranjo appears on BBC4 to discuss how advertisers avoid fake news sites

TM in the News: Children’s advertising struggles as viewers switch to tablets and on-demand services

TM in the News: From reason to reaction: Trump election shows what happens when we feel threatened

“Holidays are coming…”

How marketers can use behavioural insights to cut through background noise

Total Media targets performance media for growth with launch of Running Total

A day in the life of an… Earned Media Assistant

A day in the life of a… Client Services Intern

A day in the life of a… Digital Display Executive

A day in the life of an… Account Director

A day in the life of a… Broadcast Intern

Know your audience – Millennials

Virtual Reality – A not so distant future

Newsbrands look to the future with increasingly diverse revenue streams

Total Media hires Duane Thompson from IDG as head of programmatic

The London Media Bubble

Total Media wins Rustlers media account

Up your planning game: the theory for producing ideas

Total Media bolsters behavioural planning offer with hire of Will Hanmer-Lloyd

Last Week’s White Papers: What They Mean for You and Me

Will live sport be the catalyst for deeper integration between TV and social platforms?

Are poor reviews Superman’s kryptonite?

Our Top 3 April Fool’s Day Jokes

Moving from Y to Z: Generational shifts in Online Media Preferences between Millennials and Generation Z

Twitter’s 10th anniversary: What’s next?

BBC iPlayer to stop giving “free rides” to those not paying for licenses

Mobile is everything: Total Media at Mobile World Congress

Do men and women think differently or does unconscious bias inform our behaviours and abilities?

Publisher Week – Day 5: The Big Debate

Publisher Week – Day 4: Programmatic and Publishers

Publisher Week – Day 3: Publishers and Behavioural Science

Publisher Week – Day 2: Publishers and Planning for Great Content

Publisher Week – Day 1: Publishers as Businesses

Free will is dead, so you had better get your story straight

Let’s not pretend ad-blocking is all about making the internet a better place

Let’s get Phygital

Nakd boosts awareness with a tasty experiential OOH event

Hyper personalisation backlash

Love Home Swap appoints Total Media for integrated media planning and buying

Total Media awarded IPA’s Platinum CPD accreditation for third consecutive year

Wiggle uses emotional intelligence software to optimise content

Mobile Engage: The past, the present, but mostly the future

The anthropology of contextual media planning

Book publishers should see themselves as content publishers, not advertisers

Google Update: Mobile Matters